| Since the launch of the activity of “Major-Country Craftsman Entering Campus”, vocational colleges have focused on the fundamental task of cultivating virtues and morality, actively organized related activities, innovated activity forms, enriched activity content, built the brand of caring for the next generation, and achieved fruitful results. Through questionnaire survey, aiming at the situation, difficulties and problems of carrying out the activity of “Major-Country Craftsman Entering Campus” and brand building in vocational colleges, this paper proposes to further strengthen top-level design to effectively guide the activity of “Major-Country Craftsman Entering Campus”, establish a long-term mechanism to advance the brand building of “Major-Country Craftsman Entering Campus”, strengthen organizational construction of Working Committee of Caring for the Next Generation to give full play to the role of Working Committee of Caring for the Next Generation and old comrades, innovate activity forms to enhance the effect of brand building, etc. |