| Based on the official statistics of 30 provinces in China from 2009 to 2021, the benchmark regression model, the mediating effect model and the spatial spillover model were used to analyze the impact mechanism of cultural and tourism integration on rural revitalization. The results show that the integration of culture and tourism can significantly promote rural revitalization, specifically, the integration of culture and tourism has a stronger role in promoting industrial prosperity, ecological livability, rural civilization and affluent life, but the impact on effective governance has not yet appeared. In terms of indirect impact mechanism, the integration of culture and tourism can promote rural revitalization by improving the level of R&D and innovation and strengthening the investment in rural human capital. In terms of spatial effect, there is a significant spatial spillover effect of the integration of culture and tourism on rural revitalization. To this end, it is necessary to enhance the enabling effect of cultural and tourism integration from the aspects of giving full play to the guiding function of the government, giving full play to the co-governance power of multiple subjects, stimulating the vitality of scientific and technological innovation and rural human capital, and strengthening the regional linkage of the integrated development of rural culture and tourism. |